This coming Saturday, February 26, in the U.S. city of Nashville, Tenn., will be the largest international conference of Christian media - NRB (National Religious Broadcasters).

According to preliminary data, in this representative forum will be attended by five thousand journalists from around the world, including leading commentators and television and radio, whose audience consists of millions of people.



Israeli Tourism Ministry is considering participation in the NRB as an integral part of the larger marketing program initiated by the head office Stas Misezhnikov (NDI) from the very beginning of his inauguration. With the main emphasis is on positioning Israel as the Holy Land, with its center in Jerusalem.



At the conference in the Israeli pavilion visitors will meet representatives of the tourism industry, whose activities are focused primarily on working with Christian communities.



Ministry of Tourism will hold in Nashville special festive meal, which invited more than a thousand people - Christian leaders and media representatives. Will be discussed and the diversity of existing opportunities to visit Israel, the intensification of the pilgrimage to the Holy Land, in particular evangelical Christians.



It should be noted that in the past, the 2010-meters in Israel, visited by about three and a half million visitors, of whom 70% were Christians, for the most part - the pilgrims.



"Christian" Inbound tourism is a basic component of our business. This year the main focus in this area will focus on strengthening and developing cooperation with religious authorities, leaders of various Christian communities, especially evangelists. The implementation of the existing capacity of this community, there are millions of people around the world, will significantly increase the inflow of tourists to Israel! "- Said Minister of Tourism Stas Misezhnikov (NDI).